this is what marketing is, catching feels

if you make people catch feels you can sell almost anything

do you know the secret to selling cigartettes?

its making people catch feels

you know how cigarettes make you feel

like cool but indestructible

like better but not caring

like an outsider but you know better

like you do but you don’t

that my friend is catching feels

that’s how you sell things

how do you feel when you drink that craft brew? you know, craft beer?

you feel better then Toohey or VB drinker

well you think you feel better, but you really feel the same.

same same

but you caught feels

its a psychological trick

its selling people what they want?

so what do people want?

the same thing you want?

to be happy, no?

pfffff

happy, nah man, happiness isn’t it

people want to be loved

to be admired

to be glorified

Homer said it with Achilles as the example

he chased the glory and got the sword

selling cigarettes?

they got it

the glory and the sword

you want

i want

to be wanted

we all want to be wanted

now if you are good

you can move past that

but truth be told

we are not that good

we are faulty

imperfect

we try to be the best we can be

but we are what we are

so you got to sell that ego

that ego of wanting to be better

and how are we better?

we eat orgnaic

we wear sustainable

we buy things that are better

nicer

tastier

cleaner

make people feel superior and they will give you their wallet

but more

they will give you their love

and you know what love is don’t you?

Love is god